THE GO-TO RESOURCE FOR TIMELY, RELIABLE HEALTH INSURANCE CONSUMER INSIGHTS

Two tracks for health insurance survey research

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SYNDICATED RESEARCH STUDIES

Deft Research has provided its clients 15 years of timely national market studies.  These incredible values capture very large samples of consumer responses (3,000 or more).  The studies support clients as they stay informed of health insurance trends and opportunities.  Two market intelligence services are available.

Senior Markets - Navigate the constant challenges in the evolving Medicare landscape for effective senior product development, marketing, and sales.

Commercial Markets - Track key developments and learn more about emerging dynamics among consumers who obtain their health insurance through employers or through Affordable Care Act plans.

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CUSTOM RESEARCH

Research to make your marketing dollars go further, optimize product design, retain members, and quantify market opportunities:

By reducing uncertainty, these studies also reduce financial risk, and make bolder decisions more available.

RECENTLY PUBLISHED STUDIES

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2020 EMPLOYER/EMPLOYEE GROUP INSURANCE STUDY

New Report details areas of change for Employer Health Benefits

This study captured responses from over 800 Employers and 3,000 Employees.

How Research Helps Clients:

  • Support for decisions about benefit leanness, preservation, and transparency.  
  • Guidance on employer benefit design responses based on their premium inflation sensitivity.
  • Understanding the type of employer group most likely and least likely to seek group benefit alternatives such as ICHRA's.
  • Direction for developing priorities that reduce the risk of losing accounts.

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THE 2020 AGE-IN STUDY

How the 2020 Age-in Study Helps Our Clients

The 2020 Age-In Study will help marketers reach more Age-Ins with the right product, the right message, and through the right channels.  It will support health plans' adaptation to increasing reliance on web-based shopping during an on-going pandemic.

The study will build on long trends of Age-In preferences and behaviors.  Particular interests include:

  • Changes to retirement plans as a result of the COVID-19 economy and impacts on future Medicare enrollment
  • Preferences for meeting with agents, in-person or remotely or not at all
  • Preferences for attending seminars
  • whether a $0 PPO attracts MedSupp and OMO-leaning prospects
  • detailed information on online shopping

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