Deft Research has provided its clients 15 years of timely national market studies. These incredible values capture very large samples of consumer responses (3,000 or more). The studies support clients as they stay informed of health insurance trends and opportunities. Two market intelligence services are available.
Senior Markets - Navigate the constant challenges in the evolving Medicare landscape for effective senior product development, marketing, and sales.
Commercial Markets - Track key developments and learn more about emerging dynamics among consumers who obtain their health insurance through employers or through Affordable Care Act plans.
Research to make your marketing dollars go further, optimize product design, retain members, and quantify market opportunities:
By reducing uncertainty, these studies also reduce financial risk, and make bolder decisions more available.
This study captured over 1,250 responses, which included; 403 full benefit duals, 321 partial benefit Duals, and 534 low-income seniors who do not obtain extra benefits..
The report will deliver to clients understanding and inspiration for action related to:
This study captured over 3,000 responses, of which 2,332 were enrolled in an IFP plan for 2020.
How the Research Helps Clients: