Deft Research has provided its clients 15 years of timely national market studies. These incredible values capture very large samples of consumer responses (3,000 or more). The studies support clients as they stay informed of health insurance trends and opportunities. Two market intelligence services are available.
Senior Markets - Navigate the constant challenges in the evolving Medicare landscape for effective senior product development, marketing, and sales.
Commercial Markets - Track key developments and learn more about emerging dynamics among consumers who obtain their health insurance through employers or through Affordable Care Act plans.
Research to make your marketing dollars go further, optimize product design, retain members, and quantify market opportunities:
By reducing uncertainty, these studies also reduce financial risk, and make bolder decisions more available.
This study captured responses from over 800 Employers and 3,000 Employees.
How Research Helps Clients:
The 2020 Age-In Study will help marketers reach more Age-Ins with the right product, the right message, and through the right channels. It will support health plans' adaptation to increasing reliance on web-based shopping during an on-going pandemic.
The study will build on long trends of Age-In preferences and behaviors. Particular interests include: