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Access Deft’s industry-leading research and insights.
Select a quarter to explore our recent and upcoming syndicated studies and custom research solutions in the senior and commercial markets.
MA Benefit Design Conjoint Study by Health Segment (NEW!) | 1/15/27
Senior Market
The MA Benefit Design Conjoint Study by Health Segment reveals how preferences and tradeoffs differ based on members’ health needs, helping carriers identify which benefits to prioritize and evaluate benefit designs for the member populations they want to serve.
Care Friction Study (NEW!) | 1/15/27
Commerical Market
This study uncovers the “care friction” that makes patients put off preventive care, follow-up visits, referrals, and surgery. It shows why they wait and what finally gets them to act.
Medicare Shopping and Switching Study| 1/29/27
Senior Market
This study tracks the shopping and switching trends that defined the AEP. It also explains what drives them, how carriers can compete more effectively for new members, and what the findings suggest for coming cycles.
Individual and Family Plan Shopping and Switching Study | 2/26/27
Commercial Market
This Study shows how consumers and their agents are selecting plans now that the first wave of “eAPTC droppers” has passed. Use the study to anticipate enrollment, plan selection, and switching behavior heading into the next open enrollment period.
SNP (C-SNP and D-SNP) Acquisition Study | 3/31/27
Senior Market
This study examines the product features Duals value most, how the potential return of drug copays changes design priorities, and which marketing channels may reach Duals better. It also shows what sales professionals should focus on to match their approach to these beneficiaries.
Medicare Member Onboarding and Management Study | 4/30/27
Senior Market
This Study is a guidebook for carriers. It shows how to onboard new members and how to communicate plan-year changes to longstanding ones, from the AEP through the first weeks of the new year.
CHOICE Study Part I: Brokers and Employers | 5/12/27
Commercial Market
This study shows how employers and the consultants who advise them view CHOICE and traditional group coverage today. It also identifies which segments now view CHOICE most favorably: small, mid-market, and large employers, staffing firms, and multi-state employers.
Medicare Age-In Study | 5/28/27
Senior Market
This Study gives the Medicare industry a comprehensive view of Age-Ins: consumers new to Medicare and recent first-time enrollees. Their first entry into Medicare is a critical window for brands to build awareness and win membership.
Medicare Brokers and Their Clients Study (NEW!) | 6/15/27
Senior Market
This new study examines how the shifting sales and distribution landscape has changed brokers’ strategy for Medicare consultations, giving carriers a clearer picture of how to support the brokers who represent them.
AEP Signals and Readiness Study | 7/15/27
Senior Market
This study has a strong track record of predicting switch intention and senior sentiment heading into AEP. After years of market upset, it also gives an early read on seniors’ frustration with terminations and benefit disruption.
CHOICE Study Part II: Employees | 7/30/27
Commercial Market
This study examines how employees in CHOICE arrangements and traditional group members view their coverage, what influences their decisions, and how willing group members are to move to CHOICE.
ACA OEP Signals and Readiness Study (NEW!) | 8/13/27
Commercial Market
This first-ever study gives carriers, agents, and consultants an early read on where consumers stand at the plan year’s midpoint. It also shows what they intend to do when open enrollment arrives.
Selecting a Provider & Health System Study | 8/31/27
Senior Market
This study examines how U.S. adults search for and select health systems, specialists, and geriatric and pediatric care. It also shows how health systems can improve retention of their PCP patients, and what it takes to have those patients choose the same system for every form of care they need.
SNP (C-SNP and D-SNP) Experience Study | 9/15/27
Senior Market
This study catalogs Duals members’ experiences over the past year. It identifies strategies for improving retention in this fast-growing, hard-to-hold population, including which touchpoints matter most to members who have more coverage options, and more competitors courting them, than ever before.
Medicare Digital Tools Study | 9/30/27
Senior Market
This study examines the communication challenges carriers face and how digital tools can close the gap. It gives carriers the insight to build an above-the-funnel digital presence, create digital marketing plans, and develop digital sales tools for agents and brokers.
Medicare Member Experience Study | 10/30/26
Senior Market
In this 2026 study, we help stakeholders understand the specific touchpoints that set up seniors to renew coverage—and those that motivate them to disenroll. We also examine how various experiences are associated with higher and lower CAHPS scores, as well as advise carriers and agencies how to better engineer member communications and customer service for higher scores in future years.
Individual and Family Plan Member Experience Study | 11/30/26
Commercial Market
Greater competition in the ACA market means consumers are no longer confined to just a few participating carriers. In fact, the average state has at least five carriers now. To remain competitive, all on-exchange participants will need to focus on retention more than ever. This study identifies the experiences that either inflate or depress loyalty, so carriers can know how to better hold onto ACA members.
