THE GO-TO RESOURCE FOR TIMELY, RELIABLE HEALTH INSURANCE CONSUMER INSIGHTS

Two tracks for health insurance survey research

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SYNDICATED RESEARCH STUDIES

Deft Research has provided its clients 15 years of timely national market studies.  These incredible values capture very large samples of consumer responses (3,000 or more).  The studies support clients as they stay informed of health insurance trends and opportunities.  Two market intelligence services are available.

Senior Markets - Navigate the constant challenges in the evolving Medicare landscape for effective senior product development, marketing, and sales.

Commercial Markets - Track key developments and learn more about emerging dynamics among consumers who obtain their health insurance through employers or through Affordable Care Act plans.

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CUSTOM RESEARCH

Research to make your marketing dollars go further, optimize product design, retain members, and quantify market opportunities:

By reducing uncertainty, these studies also reduce financial risk, and make bolder decisions more available.

RECENTLY PUBLISHED STUDIES

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IFP MEMBER EXPERIENCE AND ENGAGEMENT STUDY

New study tracks trends in member retention and loyalty

This study captured responses from over 2,000 consumers enrolled in Individual and Family Plans (IFP).

How the Research Helps Clients:

  • Illustrates the influence of Star Ratings
  • Demonstrates drivers of key performance indicators
  • Compares experiences of subsidized and unsubsidized members
  • Charts members’ impressions of insurer’s COVID-19 outreach
  • Shows how members engage with digital health tools provided by insurers

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MEDICARE MEMBER EXPERIENCE AND ENGAGEMENT 

Understanding and Trending the Experience of Seniors

This report is based on responses from over 3,300 senior consumers

How the Research Helps Clients:

  • Charts how Medicare Advantage and Medsupp health insurance creates and destroys member loyalty
  • Identifies the links between member experience and CAHPS metrics
  • Highlights adherence to various HEDIS screening, prevention, and wellness measures, the attitudinal barriers to receiving them, and how they tie to member loyalty
  • Explores how the COVID-19 crisis has shaped members’ utilization, loyalty, and expectations

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