THE GO-TO RESOURCE FOR TIMELY, RELIABLE HEALTH INSURANCE CONSUMER INSIGHTS

Two tracks for health insurance survey research

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SYNDICATED RESEARCH STUDIES

Deft Research has provided its clients 15 years of timely national market studies.  These incredible values capture very large samples of consumer responses (3,000 or more).  The studies support clients as they stay informed of health insurance trends and opportunities.  Two market intelligence services are available.

Senior Markets - Navigate the constant challenges in the evolving Medicare landscape for effective senior product development, marketing, and sales.

Commercial Markets - Track key developments and learn more about emerging dynamics among consumers who obtain their health insurance through employers or through Affordable Care Act plans.

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CUSTOM RESEARCH

Research to make your marketing dollars go further, optimize product design, retain members, and quantify market opportunities:

By reducing uncertainty, these studies also reduce financial risk, and make bolder decisions more available.

RECENTLY PUBLISHED STUDIES

Deft Research SMIS DHT T3 7.30.2021

Medicare Digital Tools Study

Key Findings: OMO beneficiaries are significantly less likely than MA and MedSupp members to perform tasks online. However, most seniors, including OMO beneficiaries, do at least some activities online. While seniors may utilize social media and online shopping they are not comfortable using digital technology to manage their health and insurance - about half use their health system’s portal frequently.

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medicare age-in study

Medicare Age-In Study

Key Findings: The study provides clients with decision supporting trends in Age-ins' retirement planning, health plan preferences, and the appeal of supplemental benefits.  It also includes critical information about shopping.

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