THE GO-TO RESOURCE FOR TIMELY, RELIABLE HEALTH INSURANCE CONSUMER INSIGHTS

Two tracks for health insurance survey research

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SYNDICATED RESEARCH STUDIES

Deft Research has provided its clients 15 years of timely national market studies.  These incredible values capture very large samples of consumer responses (3,000 or more).  The studies support clients as they stay informed of health insurance trends and opportunities.  Two market intelligence services are available.

Senior Markets - Navigate the constant challenges in the evolving Medicare landscape for effective senior product development, marketing, and sales.

Commercial Markets - Track key developments and learn more about emerging dynamics among consumers who obtain their health insurance through employers or through Affordable Care Act plans.

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CUSTOM RESEARCH

Research to make your marketing dollars go further, optimize product design, retain members, and quantify market opportunities:

By reducing uncertainty, these studies also reduce financial risk, and make bolder decisions more available.

Exciting News: Deft Research has Joined the Integrity Marketing Group


RECENTLY PUBLISHED STUDIES

Deft Research Medicare Age In Study

Medicare Age-In Study

Key Findings: The study provides clients with decision supporting trends in Age-ins' retirement planning, health plan preferences, and the appeal of supplemental benefits.  It also includes critical information about shopping

In one key finding, the analysis found that the supplemental benefit package to the left is an appealing combination to many Age-ins.  

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Deft Research Employer Employee Group Insurance Study

Employer/Employee Group Insurance Study

Key Findings: As the the pandemic's negative impact on business subsides, employees are looking for new positions in different companies, and health benefits are an important factor determining whether they want to leave or stay.

Learn More 

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