Deft Research has provided its clients 15 years of timely national market studies. These incredible values capture very large samples of consumer responses (3,000 or more). The studies support clients as they stay informed of health insurance trends and opportunities. Two market intelligence services are available.
Senior Markets - Navigate the constant challenges in the evolving Medicare landscape for effective senior product development, marketing, and sales.
Commercial Markets - Track key developments and learn more about emerging dynamics among consumers who obtain their health insurance through employers or through Affordable Care Act plans.
Research to make your marketing dollars go further, optimize product design, retain members, and quantify market opportunities:
By reducing uncertainty, these studies also reduce financial risk, and make bolder decisions more available.
Key Findings: OMO beneficiaries are significantly less likely than MA and MedSupp members to perform tasks online. However, most seniors, including OMO beneficiaries, do at least some activities online. While seniors may utilize social media and online shopping they are not comfortable using digital technology to manage their health and insurance - about half use their health system’s portal frequently.