THE GO-TO RESOURCE FOR TIMELY, RELIABLE HEALTH INSURANCE CONSUMER INSIGHTS

Health Insurance Survey Research

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SYNDICATED RESEARCH STUDIES

Deft Research has provided its clients 15 years of timely national market studies.  These incredible values capture very large samples of consumer responses (3,000 or more).  The studies support clients as they stay informed of health insurance trends and opportunities.  Two market intelligence services are available.

Senior Markets - Navigate the constant challenges in the evolving Medicare landscape for effective senior product development, marketing, and sales.

Commercial Markets - Track key developments and learn more about emerging dynamics among consumers who obtain their health insurance through employers or through Affordable Care Act plans.

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CUSTOM RESEARCH

Research to make your marketing dollars go further, optimize product design, retain members, and quantify market opportunities:

By reducing uncertainty, these studies also reduce financial risk, and make bolder decisions more available.

RECENTLY PUBLISHED STUDIES & UPDATES

2022 Age-In Cover

The 2022 Age-In Study

The 2022 Age-In Study continues to help health insurers understand the likely coverage choices of Age-Ins upon their initial Medicare enrollment.  It also estimates the proportion finding their coverage through different marketing and sales channels.  Key areas of analysis include:

  • Changes to Age-Ins’ retirement choices, with an emphasis on the role of health insurance and Medicare’s role in retirement decisions.
  • Understanding which types of plans Age-Ins anticipate selecting when they do enroll in Medicare and why.
  • Revealing how Age-Ins shop for Medicare coverage, and when key shopping activities take place.

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A Better Way to Diagnose Quality Ratings

How consumers rate their health plans and health care is more important now than ever before. 

Deft’s Quality Ratings Diagnostic Service produces explanations of the ratings generated by CAHPS and QRS surveys.  It also drills down into operational elements that when addressed can boost these ratings in out-years.


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