THE GO-TO RESOURCE FOR TIMELY, RELIABLE HEALTH INSURANCE CONSUMER INSIGHTS

Two tracks for health insurance survey research

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SYNDICATED RESEARCH STUDIES

Deft Research has provided its clients 15 years of timely national market studies.  These incredible values capture very large samples of consumer responses (3,000 or more).  The studies support clients as they stay informed of health insurance trends and opportunities.  Two market intelligence services are available.

Senior Markets - Navigate the constant challenges in the evolving Medicare landscape for effective senior product development, marketing, and sales.

Commercial Markets - Track key developments and learn more about emerging dynamics among consumers who obtain their health insurance through employers or through Affordable Care Act plans.

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CUSTOM RESEARCH

Research to make your marketing dollars go further, optimize product design, retain members, and quantify market opportunities:

By reducing uncertainty, these studies also reduce financial risk, and make bolder decisions more available.

RECENTLY PUBLISHED STUDIES & UPDATES

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Individual and Family Plan Shopping and Switching Study

Key Findings: Delivers critical trend-tracking and analysis of consumer behavior during the market's Open Enrollment season (November - January for most states).  The study's clients gain understanding of how ACA members were brought into coverage and what made the difference when they were selecting a plan -- product design, marketing, and/or sales.

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Message and Ad Testing

Custom message and ad testing research allows you to develop your marketing messaging backed by data. You will walk away knowing what resonates with your audience before deploying campaigns. Take the riskiness out of marketing by knowing your market and knowing what works.

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