Deft Research has provided its clients 15 years of timely national market studies. These incredible values capture very large samples of consumer responses (3,000 or more). The studies support clients as they stay informed of health insurance trends and opportunities. Two market intelligence services are available.
Senior Markets - Navigate the constant challenges in the evolving Medicare landscape for effective senior product development, marketing, and sales.
Commercial Markets - Track key developments and learn more about emerging dynamics among consumers who obtain their health insurance through employers or through Affordable Care Act plans.
Research to make your marketing dollars go further, optimize product design, retain members, and quantify market opportunities:
By reducing uncertainty, these studies also reduce financial risk, and make bolder decisions more available.
The 2022 Age-In Study continues to help health insurers understand the likely coverage choices of Age-Ins upon their initial Medicare enrollment. It also estimates the proportion finding their coverage through different marketing and sales channels. Key areas of analysis include:
How consumers rate their health plans and health care is more important now than ever before.
Deft’s Quality Ratings Diagnostic Service produces explanations of the ratings generated by CAHPS and QRS surveys. It also drills down into operational elements that when addressed can boost these ratings in out-years.