This is the 6th annual Market Dynamics Study. It is part of Deft Research’s Senior Market Intelligence Service. Each year, clients of this service receive three full primary research reports illuminating consumer activity, loyalty, perceptions and behavior among seniors and Age-ins. Respondents for this January, 2011 study are U.S. citizens or permanent residents, aged 66 or older (excluding those who will receive their health benefits through a group retiree or military program after age 65).

With 2,700 participants (including 500 shoppers who switched to a different health plan this year) and national in scope, this study is large enough for regional analysis of specific plan coverage areas. The study examines market composition, senior shopping behavior, emerging web-use trends, perceptions of plan value, advertising effectiveness, and cost-sharing outcomes. The study was published March 8, 2011.

To learn more about the 2011 Market Dynamics Study, contact:

George Dippel at 262-697-1370
or gdippel@deftresearch.com

Richard Hamer, Principal
612-436-8318