Welcome to Deft Research
Deft Research is a full-service market research agency focused on the healthcare consumer. We survey thousands of consumers annually about their attitudes, behaviors, and decisions. Our data and insights are used by the nation's leading healthcare companies to improve member experience, attract and retain customers, and improve their quality ratings.
Get to know us
Tailored solutions to meet your research needs.
Custom Research Solutions
We offer custom member experience, product development, segmentation, and predictive modeling work to help you better understand, engage with, and retain your members.
No one understands the health care consumer better than Deft.
We publish 6 annual reports that have become the gold-standard, "go-to resource" for clients seeking high quality, affordable Medicare and Commercial consumer insights.
We work with over 85 of the nation's leading healthcare organizations.
Pharmacy Benefit Managers
Accountable Care Organizations