Receiving their ANOC was the #1 Trigger Prompting Seniors to Shop for New Coverage This Past Fall – How Plans and Their Agencies Followed-Up the ANOC Made All the Difference.

Any massive packet written in “CMS-esse” can unsettle even savvy seniors. But, the fact that ANOCs deal with something so important as Medicare coverage can further ignite powerful reactions, including the impulse to shop. But, how does the “ANOC impulse” compare with the impulse generated by competitors’ mail? Or even, mail sent by the senior’s current insurer?

Deft Research’s recently published 2012 Benefit Design and Market Dynamics Study:Trends in Medicare Consumer Shopping and Switching Behavior delves into all of the triggers and channels that helped steer seniors to their final decision this last year. The Benefit Design and Market Dynamics Study details seniors entire journey from attitudes about current coverage, to shopping triggers, to relative effectiveness of marketing channels, to benefits with the greatest lure, and ultimately, to enrollment or renewal.

Also in this year’s Benefit Design and Market Dynamics Study:

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Deft Research is proud to present to you the latest in our Health Insurance Under 65 Market Intelligence Service for the Reform Market: Business Managers’ Outlook:

The Business Managers’ Outlook study gets into the heads of small, midsized, and larger business managers to examine how reform will impact the future of employer-based health benefits. Our study examines business managers’ current preferences around design, coverage, and cost sharing while indicating which new trends will dominate their future needs.

Study Overview:

Respondents for the study were business managers who work for companies with 3-500 workers, and make decisions or recommendations concerning health benefits. 509 managers participated in the study.

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The Shopping Pathways and the Internet Study is part 2 of a new, three-part syndicated research service in 2011 to assist with the Under 65 market.

This study examines the most likely shopping activities that current and future individual market shoppers would pursue. Deft identified which marketing channels various segments of consumers turned to first when entering the market, to what degree current employers would be sought out for advice, and how key interest search words would affect shopping.

Study Overview

Research Dates – August 20-29, 2011

Target Population – aged 19-63 who work for employers with less than 1000 employees, purchase health insurance directly, or are not employed.

Sampling Frame – 3487 responses were obtained nationally.

To learn more about this study, contact:

George Dippel at 262-697-1370
or gdippel@deftresearch.com

Richard Hamer, Principal
612-436-8318

Deft Research recently published the fifth annual Age-in Study.

The study is part of Deft Research’s Senior Market Intelligence Service. Each year, clients of this service receive three full primary research reports illuminating consumer activity, loyalty, perceptions, and behavior among seniors and Age-ins. Respondents for this July, 2011 study are U.S. citizens or permanent residents, aged 63-67 (excluding those who will receive their health benefits through a group retiree or military program after age 65).
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