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The HIU65 “Health Insurance Design” study is part 1 of a new, three-part syndicated research service in 2011 to assist with the Under 65 market.
Deft’s first study, “Product Development”, identified favorable benefit structures for principle segments of the under 65 population. This study includes a plan simulator tool where respondents adjusted costs shares and benefit levels– illustrating the preferred mix of benefit and cost. The material in this report can be used to describe insurance groups and market segments in ways that help insurers better predict consumer response to what they are offering.
Study Overview
Research Dates - Fielded on-line April-May, 2011.
Target Population - aged 19-63 who work for employers with less than 1000 employees, or are not employed.
Sampling Frame - 3470 responses were obtained nationally. Sample was obtained jointly from Survey Sampling International and Research Now.
To learn more about this study, contact:
George Dippel at 262-697-1370
or
gdippel@deftresearch.com
Richard Hamer, Principal
612-436-8318