Welcome to Deft Research

Deft Research is a full-service market research agency focused on the healthcare consumer. We survey thousands of consumers annually about their attitudes, behaviors, and decisions. Our data and insights are used by the nation's leading healthcare companies to improve member experience, attract and retain customers, and improve their quality ratings.
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Tailored solutions to meet your research needs.

Custom Research Solutions

We offer custom member experience, product development, segmentation, and predictive modeling work to help you better understand, engage with, and retain your members.
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No one understands the health care consumer better than Deft.

Syndicated Reports

We publish 6 annual reports that have become the gold-standard, "go-to resource" for clients seeking high quality, affordable Medicare and Commercial consumer insights.
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We work with over 85 of the nation's leading healthcare organizations.

Who We Work With

Health Plans

Pharmacy Benefit Managers

Marketing/Advertising Agencies

Hospitals/Provider Networks

Accountable Care Organizations

State Exchanges


Employer Groups

Deft's research helps turn insight into action.

We understand each client’s needs are different. Our process uses a combination of tools and techniques designed to meet the needs of each client and deliver the most actionable results. GET IN TOUCH WITH US