The 2022 Medicare Shopping and Switching Study surveys seniors to better understand their shopping and switching behaviors during the Annual Enrollment Period (AEP). By illuminating product preferences as well as sales and marketing channel usage, it ensures all stakeholders gain a thorough view of how seniors behave during this critical period. The report’s year-over-year analysis identifies trends, while its deep drilldowns provide a better understanding of shoppers, non-shoppers, and plan switchers alike.
The Medicare Shopping and Switching Study gives perspective on consumer experiences and attitudes which cannot be obtained without spending much more on a custom study. Additionally, local market over-samples are available.
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Medicare Shopping and Switching is part of
The Senior Market Insights Service
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