Publishing July 15, 2022

Medicare AEP Gut Check Study

The Medicare AEP Gut Check Study is designed to shed light on how Medicare members expect to approach the upcoming AEP, assisting carriers and their distribution teams with last-minute consumer insights for immediate application. The report allows carriers, marketers, and distribution teams to take a final consumer “gut check” on behalf of the channel most responsible for closing enrollment leads: sales. The study publishes in July to allow carriers, marketers, and distribution teams time to fully incorporate the findings into fall plans.

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