The 2019 series begins with the Medicare Shopping and Switching Study, which will survey individual consumers and insurance agents after the Annual Election Period (AEP). This study examines product preferences as well as drivers and trends in shopping and switching, marketing, and enrollment channel usage.
NEW for 2019! The study will examine some of the new supplemental benefits being added to MAPD programs. Analysis will include socio-economic, health status, attitudinal, and product segments. There will be a special section that includes advertising recall across channels - broadcast, social media, search, email, and mail.