The 2020 series begins with the Medicare Shopping and Switching Study. We will survey over 3,000 seniors to better understand their shopping and switching behavior during the AEP. Product preferences will be examined as well as sales and marketing channel usage. Year-over-year analyses will identify trends and deep drilldowns will provide a better understanding of shoppers, non-shoppers and plan switchers.
2020 Topics! With the continued expansion of supplemental benefits, how are these benefits driving purchase decisions, specifically dental, OTC allowances, and transportation benefits? Has the growth in MA-PPO products come at the expense of MA-HMO and MedSupp? How big is the OMO market and why don’t these seniors buy MedSupp or MA plans? Does the recent enrollment growth in $0 PPO appear to be driven more by changes in market-level factors or by consumer preferences? What PPO configurations are more appealing to MedSupp and OMO members? What were users’ experiences with the new Medicare Plan Finder tool?