The gold-standard, go-to resource for timely, reliable Medicare consumer insights.

Since 2005, over 125 insurance carriers along with dozens of agencies and consultancies have relied on Deft Research’s Senior Market Insights Service. It is considered an industry standard for anyone developing, marketing, or selling within the constantly changing senior products landscape. This annual subscription offering provides actionable insights to 45 of the nation’s top 50 Medicare Advantage carriers and 15 of the top 20 Medicare Supplement carriers.

The 2022 Senior Market Insights Service includes the following:

SMIS Acquisition-Focused Studies:

SMIS Experience-Focused Studies:

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Inishgts Service subscription details

Many health insurance clients choose to purchase local market sample and/or field the national surveys with their own members.