DO YOU WANT TO LEARN HOW CONSUMERS VALUE YOUR PRODUCT BENEFITS?

DEFT RESEARCH HAS EXPERTS IN CONJOINT ANALYSIS FOR HEALTH INSURANCE

icon_research  PRIMARY RESEARCH
Deft can create and field conjoint studies that help guide the product design process considering your market strengths and brand position.

icon_mktdata  LOCAL MARKET DATA
Deft can conduct local market research in your service area (or prospective market) to guide the product development process and test product designs in your desired segments.

icon_analytic  ANALYSIS
Deft's product development support process produces simulator models that can be used to assess market acceptance of new products or designs.
 

THREE EASY STEPS:

icon_no1DETERMINE WHICH PRODUCT ATTRIBUTES TO TEST

 

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COLLECT DATA AND CREATE YOUR MARKET MODEL

 

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GET TO WORK ON THE ONLINE SIMULATOR

 

DEFT RESEARCH'S PRODUCT DESIGN SERVICE PROVIDES THE TOOLS FOR YOU TO BUILD OPTIMAL BENEFIT PACKAGES

 PDSArtboard 1PDSArtboard 3PDSArtboard 2