WANT TO LEARN WHAT PRODUCT BENEFITS APPEAL TO YOUR MEMBERS OR PROSPECTS?
THREE EASY STEPS:
DETERMINE PRODUCT ATTRIBUTES
Determine which levels within a product attribute have the greatest appeal to your members and prospects. For example, we can help answer the question, "Which levels of a MOOP-Premium trade-off is most appealing?"
DEFINE THE HEAD-TO-HEAD PRODUCT PACKAGES
Determine “share of preference” for a particular product package (one attribute over another) and if the particular product package cannibalizes other product packages. We can answer the question, "Do members prefer accident insurance or not?"
RESPONDENTS COMPLETE THE ONLINE SIMULATOR
Create market simulations of potential changes so you can develop optimal designs.
DEFT RESEARCH'S PRODUCT DESIGN SERVICE PROVIDES THE TOOLS FOR YOU TO BUILD OPTIMAL BENEFIT PACKAGES