DO YOU WANT TO LEARN HOW CONSUMERS VALUE YOUR PRODUCT BENEFITS?
DEFT RESEARCH HAS EXPERTS IN CONJOINT ANALYSIS FOR HEALTH INSURANCE
Deft can create and field conjoint studies that help guide the product design process considering your market strengths and brand position.
LOCAL MARKET DATA
Deft can conduct local market research in your service area (or prospective market) to guide the product development process and test product designs in your desired segments.
Deft's product development support process produces simulator models that can be used to assess market acceptance of new products or designs.
THREE EASY STEPS:
DETERMINE WHICH PRODUCT ATTRIBUTES TO TEST
COLLECT DATA AND CREATE YOUR MARKET MODEL
GET TO WORK ON THE ONLINE SIMULATOR
DEFT RESEARCH'S PRODUCT DESIGN SERVICE PROVIDES THE TOOLS FOR YOU TO BUILD OPTIMAL BENEFIT PACKAGES