You Need to Know:  "What combination of medical, dental, pharmacy, and supplemental benefits in what suite of products will attract the most Medicare beneficiaries to our health plan?"

The Best Solution:  Deft Research's streamlined Product Design and Attribute Studies using conjoint analysis.

  • Across industries, researchers and product designers agree that Conjoint Analysis is the best way to measure consumer value and estimate consumer uptake of new offers.
Learn more -- watch this video.
DEFT RESEARCH – PRODUCT DESIGN AND ATTRIBUTE STUDIES VIDEO.mov-2


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Why is Deft Research the best solution provider?

  • We have the best expertise in the complexities of health consumer research.
  • We have produced over one hundred creative conjoint studies for health plans.
  • We understand the different types of Conjoint Analysis and will apply the best type to your solution.
  • Our experience has led us to develop streamlined processes that deliver the highest quality faster and less expensively.

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