The Medicare Advantage OEP gives individuals enrolled in a Medicare Advantage plan an opportunity make a one-time switch to either another Medicare Advantage plan or to Original Medicare. Switching is generally associated with some form of consumer dissatisfaction. And it triggers something health plans refer to as Rapid Disenrollment - a phenomenon where a health plan member leaves the plan shortly after the new year (and new benefits) begin.
Deft Research's OEP Study helps carriers, agencies, and other organizations understand shopping and switching activity during this period. The study delivers insight into key areas of health plan interest:
Top Line Findings
This year OEP switchers tended to be very low utilizers of health care. Those with a need for more health care were more prone to stay with the MAPD they started the year with. In the Medicare Advantage market, the quest for better ancillary benefits often coincides with seniors who are relatively healthy -- they are pursuing the most value, and don't find enough in traditional medical benefits alone.
|Table of Contents|
|Awareness of the OEP, Rates of Shopping and Switching|
|Member Experiences and Their Relationship to OEP Switching|
|Welcome Materials and Learning of Coverage Changes|
|OEP Shopping Channels and Prompts|
|Supplemental Benefit Utilization and Preferences|
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Is OEP an Opportunity to Acquire New Medicare Advantage Members?