HOW DO YOU MAKE YOUR MARKETING DOLLARS GO FURTHER?

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LIST SCORING 
Align the right product offers to the right consumers


DEFT RESEARCH'S PROPENSITY SCORES ARE POWERED BY OUR DECADE OF PROPRIETARY SURVEY DATA FROM MORE THAN 100,000 HEALTH INSURANCE CONSUMERS.

icon_researchPRIMARY RESEARCH
Attitudinal and behavioral data for health insurance consumers gathered over a decade of research. 

 

icon_mktdataLOCAL MARKET DATA
Proprietary analysis of CMS, U.S. Census, and other sources gives county, zip and neighborhood level variables for socio-economic and market indicators



icon_bigdataBIG DATA
Working with our data partners, Deft can access key prospect variables, those correlated with health insurance shopping and switching for nearly all U.S. consumers.


WORKING WITH DEFT IS AS EASY AS 1-2-3.

icon_no1YOU SEND DEFT YOUR LIST
Name and address is all we need for this service. 

icon_no2DEFT APPENDS THE SCORES
Deft appends consumer data and assigns a propensity score and decile to each individual on your list.

icon_no3YOU TARGET + PROMOTE
Use your appended list to develop targeted campaigns, align the right product offering to the right consumer and reduce marketing expenses.


PRIORITIZE YOUR SALES, MARKETING AND OUTREACH EFFORTS ACROSS CAMPAIGNS

Tell us about your campaign goals. We'll help you select the scoring algorithms that best match your goals and append up to four propensity scores.

Model each step in the purchase funnel: Likelihood to be a direct purchaser of health insurance, likelihood to prefer a particular insurance product, likelihood to respond to an offer.

Typical packages include: 

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