When marketing operations are guided by list scoring -- also known as propensity scoring -- combinations of products and calls‐to‐action are aimed at the consumers most likely to be receptive, money is spent more effectively, and sales goals are more likely to be achieved.
Watch the video below to get the overview
We have developed a demonstration of the List Scoring Service's value,
DEFT RESEARCH'S PROPENSITY SCORES ARE POWERED BY OUR DECADE OF PROPRIETARY SURVEY DATA FROM MORE THAN 100,000 HEALTH INSURANCE CONSUMERS.
PRIMARY RESEARCH
Attitudinal and behavioral data for health insurance consumers gathered over a decade of research.
LOCAL MARKET DATA
Proprietary analysis of CMS, U.S. Census, and other sources gives county, zip and neighborhood level variables for socio-economic and market indicators.
BIG DATA
Working with our data partners, Deft can access key prospect variables, those correlated with health insurance shopping and switching for nearly all U.S. consumers.
WORKING WITH DEFT IS AS EASY AS 1-2-3.
YOU SEND DEFT YOUR LIST
Name and address is often all we need for this service.
DEFT APPENDS THE SCORES
Deft appends consumer data and assigns a propensity score and decile to each individual or each zipcode on your list.
YOU TARGET + PROMOTE
Use your appended list to develop targeted campaigns, align the right product offering to the right consumer, determine what channels to use and where -- leading to reduced marketing expenses.
PRIORITIZE YOUR SALES, MARKETING AND OUTREACH EFFORTS ACROSS CAMPAIGNS
Tell us about your campaign goals. We'll help you select the scoring algorithms that best match your goals and append up to four propensity scores.
Model each step in the purchase funnel: Likelihood to be a direct purchaser of health insurance, likelihood to prefer a particular insurance product, likelihood to respond to an offer.
Typical packages include:
RELATED BLOG POSTS:
Propensity Scores and List Scoring Algorithms
Age-in Conversion and List Scoring
