WHERE DO YOU FOCUS YOUR MARKETING EFFORTS?

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MEDICARE MARKET
SIZE DATA

Quantify the opportunity for your targeted Medicare market – Group Retiree, Dual/LIS or Direct Purchase
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CUSTOM MARKET
ANALYSIS

Enhance your market data
with attributes and characteristics
of local markets

Scope the size and market demographics of current or prospective markets. Deft Research combines market demographics with survey data gathered over the last decade to project estimated market size for Medicare Advantage, Medicare Supplement and Part D populations.

 

icon_researchPRIMARY RESEARCH
Deft’s syndicated Medicare and Commercial Market Intelligence databases provide a national benchmark.

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LOCAL MARKET DATA
Deft combines survey responses with data from multiple CMS and Census Department sources.


icon_toolonlineONLINE TOOLS
Deft reports on market size and key findings to support your marketing and product strategies. Data is available for you to slice and dice as needed. 

WORKING WITH DEFT IS AS EASY AS 1-2-3.

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DISCOVERY CALL TO DISCUSS YOUR GOALS AND OBJECTIVES 

icon_no2DEFT ANALYSIS AND DELIVERY OF REPORT

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APPLY INSIGHTS TO YOUR MARKETING AND PRODUCT STRATEGIES

 

WANT TO BETTER UNDERSTAND YOUR MEDICARE MARKET?
Significant growth opportunities are emerging in each Medicare sub-market.  MA penetration among Duals and Group Retirees equals or exceeds Direct Purchase penetration in many markets.  Individual Medicare Supplement growth is seen in many markets that are shifting away from traditional group retiree programs.  By understanding these trends, new growth opportunities can be identified.