WHERE DO YOU FOCUS YOUR MARKETING EFFORTS?
Quantify the opportunity for your targeted Medicare market – Group Retiree, Dual/LIS or Direct Purchase
Enhance your market data
with attributes and characteristics
of local markets
Scope the size and market demographics of current or prospective markets. Deft Research combines market demographics with survey data gathered over the last decade to project estimated market size for Medicare Advantage, Medicare Supplement and Part D populations.
Deft’s syndicated Medicare and Commercial Market Intelligence databases provide a national benchmark.
LOCAL MARKET DATA
Deft combines survey responses with data from multiple CMS and Census Department sources.
Deft reports on market size and key findings to support your marketing and product strategies. Data is available for you to slice and dice as needed.
WORKING WITH DEFT IS AS EASY AS 1-2-3.
DISCOVERY CALL TO DISCUSS YOUR GOALS AND OBJECTIVES
DEFT ANALYSIS AND DELIVERY OF REPORT
APPLY INSIGHTS TO YOUR MARKETING AND PRODUCT STRATEGIES
WANT TO BETTER UNDERSTAND YOUR MEDICARE MARKET?
Significant growth opportunities are emerging in each Medicare sub-market. MA penetration among Duals and Group Retirees equals or exceeds Direct Purchase penetration in many markets. Individual Medicare Supplement growth is seen in many markets that are shifting away from traditional group retiree programs. By understanding these trends, new growth opportunities can be identified.