New Study Now Available 

Individual and Family Plan Shopping and Switching Study

This study delivers critical trend-tracking and analysis of consumer behavior during the plan year 2021 Open Enrollment season. Within this study you will find 50+ pages of insightful data, charts and commentary to help you better understand your target market. 

The 2021 study builds on trends showing the relationships between key performance indicators — quality ratings, satisfaction, NPS, and others - with shopping and switching decisions. How did COVID-19 and the associated economic downturn impact shopping, switching, and insurance coverage decisions? Will these impacts influence future actions? How did subsidy levels and plan premiums changes for plan year 2021 impact consumer activity?

Why Invest in Market Research?

• To better understand the market landscape and your position in it.
• To measure consumer perception.
• To gather competitive intelligence.
• To identify emerging industry trends.
• To understand why consumers switch health plans and how they go about doing it.

Study Overview

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