The 2019 CMIS series begins with our IFP Shopping and Switching Study, which reports on how consumers shop for and enroll into new health insurance coverage during the annual Open Enrollment Period (OEP). The study will include trends in product choice and channel utilization as well as analysis of key consumer segments. This study will also report the impact of regulatory changes, including the elimination of the Individual Mandate.
NEW for 2019! This year’s study focuses on an analysis of consumer segments including generational, socio-economic, health status, attitudinal, and product. The report will include insights to assist carriers considering an expansion or re-entry into this newly profitable market. Another focus will be consumers' awareness of non-ACA compliant coverages such as short-term medical, bundled supplemental, faith-based. and association health plan coverages. A special section will dive into advertising recall across channels - broadcast, social media, search, email, and mail.