DO YOU KNOW WHATS DRIVING YOUR MEMBER SATISFACTION AND RETENTION?
DO YOUR MEMBER TOUCH POINTS CREATE BRAND OPPORTUNITIES OR RISKS?
Deft Research has studied the drivers of health plan member satisfaction and loyalty for over ten years and understands the latest trends.
Deft understands the importance of timely data and relevant comparisons in the competitive landscape of today’s health insurance industry. Deft’s syndicated Medicare and Commercial Market Intelligence databases provide a national benchmark.
LOCAL MARKET DATA
Deft can conduct local market research in your service area (or prospective market) to diagnose and address major pain points for your members or prospects.
Deft reports on how your local market compares to the national benchmarks providing you with the insight necessary to improve your KPIs.
WORKING WITH DEFT RESEARCH IS AS EASY AS 1-2-3:
DEVELOP YOUR SURVEY
Deft works with you to cover key areas of member experience.
FIELD AN ONLINE OR PHONE SURVEY
Deft works with you on refining the list and manages the survey execution.
EXPLAIN THE "WHY"
Use Deft insights to improve your member experience.
WHAT IS YOUR BRAND'S PURPOSE?
Social determinents of health improve health outcomes. How likely is your member to refer you to a friend? Make sure your value proposition holds up with your members or your members may change health plans.