Publishing June 30

2020 Age-in Study

What's an Age-in?

agein graphicAn Age-In is a person who has reached an age where they may be considering Medicare health insurance for the first time -- they are "aging in".  Different marketers consider different age ranges to qualify a person as an Age-In: 60 year olds are usually the youngest considered and 65 1/4 year olds are the oldest.  This study captured 2,200 responses from persons aged 64 to 65 1/4.

Age-Ins are an important source of new customers for Medicare Advantage and Supplemental Medicare insurers.

 

How the 2020 Age-in Study Helps Our Clients

The 2020 Age-In Study will help marketers reach more Age-Ins with the right product, the right message, and through the right channels.  It will support health plans' adaptation to increasing reliance on web-based shopping during an on-going pandemic.

The study will build on long trends of Age-In preferences and behaviors.  Particular interests include:

  • Changes to retirement plans as a result of the COVID-19 economy and impacts on future Medicare enrollment
  • Preferences for meeting with agents, in-person or remotely or not at all
  • Preferences for attending seminars
  • whether a $0 PPO attracts MedSupp and OMO-leaning prospects
  • detailed information on online shopping

2020 AGE-IN STUDY -- TABLE OF CONTENTS
Executive Summary
Current Retirement, Future Medicare Outlook
Expected Medicare Enrollment Decisions
Awareness and Future Consideration of PPO Networks
Spousal Coverage and Medicare Enrollment
Supplemental Benefit Preferences
Age-in Shopping and Timing
Drilling Down on Internet Shopping
Drilling Down on Agent Use
Age-in Enrollment
Medicare Conversion