An Age-In is a person who has reached an age where they may be considering Medicare health insurance for the first time -- they are "aging in". Different marketers consider different age ranges to qualify a person as an Age-In: 60 year olds are usually the youngest considered and 65 1/4 year olds are the oldest. This study captured 2,200 responses from persons aged 64 to 65 1/4.
Age-Ins are an important source of new customers for Medicare Advantage and Supplemental Medicare insurers.
The 2020 Age-In Study will help marketers reach more Age-Ins with the right product, the right message, and through the right channels. It will support health plans' adaptation to increasing reliance on web-based shopping during an on-going pandemic.
The study will build on long trends of Age-In preferences and behaviors. Particular interests include:
|2020 AGE-IN STUDY -- TABLE OF CONTENTS|
|Current Retirement, Future Medicare Outlook|
|Expected Medicare Enrollment Decisions|
|Awareness and Future Consideration of PPO Networks|
|Spousal Coverage and Medicare Enrollment|
|Supplemental Benefit Preferences|
|Age-in Shopping and Timing|
|Drilling Down on Internet Shopping|
|Drilling Down on Agent Use|