An Age-In is a person who has reached an age where they may be considering Medicare health insurance for the first time -- they are "aging in". Different marketers consider different age ranges to qualify a person as an Age-In: 60 year olds are usually the youngest considered and 65 1/4 year olds are the oldest. This study captured 2,200 responses from persons aged 64 to 65 1/4.
Age-Ins are an important source of new customers for Medicare Advantage and Supplemental Medicare insurers.
The 2020 Age-In Study will help marketers reach more Age-Ins with the right product, the right message, and through the right channels. It will support health plans' adaptation to increasing reliance on web-based shopping during an on-going pandemic.
The study will build on long trends of Age-In preferences and behaviors. Particular interests include:
| 2020 AGE-IN STUDY -- TABLE OF CONTENTS |
| Executive Summary |
| Current Retirement, Future Medicare Outlook |
| Expected Medicare Enrollment Decisions |
| Awareness and Future Consideration of PPO Networks |
| Spousal Coverage and Medicare Enrollment |
| Supplemental Benefit Preferences |
| Age-in Shopping and Timing |
| Drilling Down on Internet Shopping |
| Drilling Down on Agent Use |
| Age-in Enrollment |
| Medicare Conversion |
