We started Deft Research in 2005 with the goal of better understanding the shopping habits and motivations of seniors purchasing health insurance coverage through the newly created Medicare Part D program.  We have since expanded our reach to include all U.S. health insurance products and markets. In addition to our strong market research credentials, our leadership team has decades of hands-on industry experience in product management, marketing and actuarial services. We’re told the special value of our research comes from our deep health insurance background, enabling us to ascertain the business implications of research results where traditional market researchers cannot.

Whether your business is a national enterprise or a regional plan, we believe consumer insights are your key to success. That’s why we continue to develop research solutions to help you understand your consumers, engage with them, and ultimately, retain them.