The 2021 series begins with the Medicare Shopping and Switching Study. We will survey over 3,000 seniors to better understand their shopping and switching behavior during the AEP. Product preferences will be examined as well as sales and marketing channel usage. Year-over-year analysis will identify trends and deep drilldowns will provide a better understanding of shoppers, non-shoppers and plan switchers. Click here to view the 2020 study.
2021 Topics! Preliminary indications are that seniors will “stay put” during this AEP. We will be asking seniors how the election and COVID-19 may have impacted their shopping and switching actions: Were seniors less likely to shop or switch and why? Were seniors more likely to shop and enroll online than in the past? Did seniors move to richer or cheaper plans? How did they interact with agents? Also, in recent years we have seen increased movement of Medicare Supplement and Original Medicare Only seniors into Medicare Advantage plans. This study will look at these switchers: What products do they prefer? What shopping channels did they use?