SENIOR MARKET INSIGHTS SERVICE

Since 2005, over 125 insurance carriers along with dozens of agencies and consultancies have relied on Deft Research’s Senior Market Insights Service. It is considered an industry standard for anyone developing, marketing, or selling within the constantly changing senior products landscape. This annual subscription offering provides actionable insights to 45 of the nation’s top 50 Medicare Advantage carriers and 15 of the top 20 Medicare Supplement carriers.

The 2022 Senior Market Insights Service includes the following:

SMIS Acquisition-Focused Studies:

• Medicare Shopping and Switching Study (Core Study)
• Dual Eligible Study (Core Study)
• Medicare Open Enrollment Period Study (Supplement to Medicare Shopping and Switching Study)
• Medicare Age-In Study (Core Study)
• Medicare AEP Gut Check Study (Supplement to Medicare Shopping and Switching Study)

SMIS Experience-Focused Studies:

• Medicare Digital Tools Study (Core Study) 
• Medicare Member Experience and Engagement Study (Core Study)
• Age-In Multicultural Study (Supplement to Medicare Age-In Study)