Timely, actionable health insurance consumer insights.

Our Commercial Markets Insights Service focuses on consumers in non-government insurance programs. Since the passing of the Affordable Care Act (ACA), Deft has surveyed stakeholders in both the Individual and Family Plan (IFP) market and the Group Health insurance market. The annual surveys of consumers, employees and employers identify trends in plan uptake, generational differences in benefit preferences and disconnects in perception between decision-makers and employees. There are four studies publishing throughout the year that are outlined below.


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2021 Studies


Many health insurance clients choose to purchase local market sample and/or field the national surveys with their own members. LEARN MORE about the Commercial Market Insights Service >>>