White Papers & Presentations
Available presentations:
Available white papers and press releases:
- What Motivates Seniors to Act on Part D Offer?
- Why Segment the Senior Consumer Market?
- Seven Ways to Use Segmentation At Your Health Plan
- Part D – Best Known Plans May Have Competition
- Part D Seniors Rate Effectiveness of Information Channels
- Study Defines Link Between Insurance Status and Seniors’ Part D Interests
- Study Profiles Senior Market by Rx Risk Group
- Business Reasons for Part D Players to Reach Healthy, Reluctant Seniors
- Reaching Seniors: Motivations & Concerns Regarding America’s New Medicare Part D Program
