This study is a continuation of our coverage of the dynamics operating within the senior market for health and drug coverage. The study captured meaningful samples of seniors obtaining health insurance through the individual market, through employer-sponsored retiree groups, and through Medicare/Medicaid dual eligible status.

The details and implications of the research will clarify your window on the world. It will help you add value by directing your firm into profitable areas. With this research you can make the case for various product developments and pricing actions, your marketing and sales models will bear the weight of solid evidence, and you can develop strategies based on the measured market potential of retirees, duals, and individuals.

The new study is titled, “Senior Market Dynamics 2007.”

• The research comes from surveys of 1,600 seniors completed just last month.

The study covers switching behavior of retirees, duals, and individuals in three complete chapters.

• The research finds that in the dual eligible, med supp, and MA markets nearly 50% of seniors shopped for medical or drug coverage during the fall enrollment period. A lesser but significant percent switched.
• Switch triggers involve benefit design, extra benefits, price, chronic illness, and elements of brand equity such as trustworthiness.

This research also has served as the basis for local market and customized studies. And could again for your health plan or senior organization.

TOP LINE RESULT
The figure below shows the switching and shopping behavior of seniors with Medigap (Supplemental Medical) or enrolled in Medicare Advantage plans.

Our clients include Wellpoint, Kaiser, Tufts Health Plan, Optima Health, The Brookings Institution, The Segal Company, HMSA, Arcadian Health Plans, Highmark, Sierra Health Systems, BCBS of NC, Priority Health, SCAN Health Plan, CIGNA, BC of Idaho, Arkansas BCBS, Sutter Health, Pfizer, UAFC, and others.

FROM THE CONCLUSION.This study shows high proportions of seniors in each of three markets considering and shopping for health insurance. This in itself implies that the market share of any health plan cannot be taken for granted in the coming years. Health plans wishing to exploit the switching triggers of individuals, duals, or retirees may use this report to prioritize and target their activity.

For health plans making decisions about pricing, attracting seniors with extra benefits, priority marketing channels, and market potential, this report supplies a set of action standards that reduce uncertainty and financial risk.

THE SENIOR MARKET DYNAMICS 2007 OFFER

Guarantee. If you are not satisfied, you can have your money back if you ask within 30 days of purchase.

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