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August 5th, 2010
Savvy Boomers: Age-in Study’s 63-64 yr olds understand the value of health benefits Author: Deft Research
This July’s 2010 Age-in Study added to our understanding of the savviness of leading boomers. We asked 2,259 63-64 year old leading boomers how much more they would be willing to pay for richer coverage of physician and hospital services.
The results are striking in that they show that this group of consumers has a canny sense of the value of health benefits.
The Age-in Study 2010’s sample is large enough to provide separate analyses for many states and zip code defined regions. Call George Dippel to find out if your service area qualifies. (George’s contact information is below.)
Thinking Ahead. The study provides an excellent opportunity for Medicare Advantage and Supplemental Medicare carriers to begin developing product strategies and to start thinking about their own custom market research in advance of the product development process for 2011. With each purchase either Rich Hamer or George Dippel will present the study to your team and discuss its implications.
To receive a FREE EXECUTIVE RESEARCH BRIEF please respond to gdippel@deftresearch.com with “Free ERB Please” in the subject line.
Market Segmentation
Respondents to the Age-in Study have been mapped to Nielsen-Claritas’ Prizm Lifestyle Segmentation system and other segmentation solutions.
This enables Deft Research to combine the Age-in Study with the wealth of information contained in Nielsen’s and others’ secondary data. The study’s results may then be used to develop custom segments, define mailing lists, and plan marketing channels.
George Dippel is Deft’s Vice President of Client Services.
For further inquiries or to discuss using THE AGE-IN STUDY 2010 with Nielsen or other solutions, contact George at 262/697-1370 or gdippel@deftresearch.com.