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The respondents for this June 2010 study will be U.S. citizens or permanent residents, aged 63 or 64 (excluding those who will receive their health benefits through a group retiree or military program after age 65).
The AGE-IN STUDY is part of Deft Research’s Senior Market Intelligence Service. Each year, clients of this service receive three full primary research reports illuminating consumer activity, loyalty, and perception among seniors and age-ins.
This study will focus on age-ins’ plans for the future. We will ask respondents about their plans for retirement, health insurance, and also get a picture of their income sources after retirement. We’ll also look at their preferences for various benefit packages. The data will be enhanced with consumer segmentation data.
The AGE-IN STUDY is the foundation for regional market segmentation projects. These projects are customized as per client need.
For More Information
Richard Hamer, Principal
612-436-8318
George Dippel, Vice President Client Services
262-697-1370
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