Now Available: Business Managers’ Outlook Study
Deft Research is proud to present to you the latest in our Health Insurance Under 65 Market Intelligence Service for the Reform Market: Business Managers’ Outlook:
The Business Managers’ Outlook study gets into the heads of small, midsized, and larger business managers to examine how reform will impact the future of employer-based health benefits. Our study examines business managers’ current preferences around design, coverage, and cost sharing while indicating which new trends will dominate their future needs.
Study Overview:
Respondents for the study were business managers who work for companies with 3-500 workers, and make decisions or recommendations concerning health benefits. 509 managers participated in the study.
Local Market Projections:
The Business Managers’ Outlook study examines how various sized businesses, with various labor compositions, and differing business strategies look at the future for employer coverage. Our rich data base can be combined with local employment data, coverage rates, and wage information, which allows us to project what employer sponsored coverage will look like with reform for any country or state defined area.
In the Race for Members, Insurers Must First Understand These New Customers:
Understanding businesses is fundamental to gaining trust and building scale in the 2014 exchange marketplace. Small groups have distinct health insurance needs. They are particularly sensitive to cost, have limited resources, and often need in-depth education concerning health insurance options. But, in order to successfully meet the needs of future clients, health insurers need to first understand whatthose needs are .
And They Need to Start Now…
Deft’s Business Managers’ Outlook study tackles many of the questions health plan managers need to know including:
- Of businesses providing ESI, what percentage will cease to do so in the very near term?
- What elements of exchange functionality do small business owners want the most?
- Which business and industries need the most help in understanding the value of exchanges?
- What % of businesses are planning to:
- Eliminate spouse or dependent coverage
- Switch to tighter networks
- Move towards a defined contribution model
- How likely is it that mid-sized employers will opt for private exchanges?
- What role will brokers play in the future and how is that affected by the creation of State Exchanges?
and much more…
Want More Information?For more information about the Business Managers’ Outlook study or the other two reports in Deft’s Health Insurance Under 65 Market Intelligence Service contact:
George Dippel
VP of Client Services
by email at gdippel@deftresearch.com
or by phone at (262) 697-1370
We look forward to hearing from you soon!
