Results from Deft’s new Senior Market Dynamics Study show a dramatic decline in the percentage of seniors shopping and considering new health insurance.

Switching remained about the same however, as those who did shop were more serious about finding a new plan. Signaling a slowdown in the migration from Medsupp to Medicare Advantage, the rate of switching declined more among the Medsupp population than the Medicare Advantage population.

The study offers conclusions about:

• the impact of pricing and other benefit attributes on switching,
• the inactive segment of the market and what inhibits them,
• the changes in consumer perception of their health insurance over time,
• the impact of ancillary services on future consumer consideration,
• the best ways to reach consumers through a variety of promotional channels.

With this information your Medicare program will be helped because it will help you better predict the reaction of the market to product and marketing strategies.

Additional study sections address the following:

• Whether the group retiree market is thawing or not.
• How dual eligibles want to be reached.
• The story of consumers with original Medicare only and a PDP.

Deft Research’s Senior Market Dynamics Study is part of the Senior Market Intelligence Service a unique 3-part research program of the senior health consumer. The service includes three senior consumer research studies, 12 Executive Research Briefs, teleconference presentations, and on-going support.

One Response to “New Study Shows Decline in Seniors Shopping for Health Insurance”

1. hyvinu Says:
   September 25th, 2009 at 11:35 am

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