This entry was posted on Monday, July 7th, 2008 at 10:36 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
|
|
The 2008 Age-In Loyalty and Technology Study has asked a national sample of 1500 consumers aged 63 and 64 for their perspectives on loyalty to health plans, medical technology, and Internet enrollment services.
Using This Information
The study’s Loyalty Report will enable you to predict which of your current aging-in enrollees are loyal to you and which are not. Deft has obtained attitudes about current insurers and shopping behavior. Our analysis provides a linkage to past behaviors and experiences that you can use to identify your best age-in prospects. You will also come to understand with greater illumination what steps to take to develop better relationships with this all-important group of prospects.
What’s an Age-In to Do?
Top Line Result
Twenty percent said that when they started looking for Medicare related insurance, their current health insurer would be the first carrier they would call. Another 15% said they would call their current insurer if the insurer offered a competitive product. The extent to which health insurers have a loyalty-based relationship with age-ins determines the ability to sieze opportunities with this segment.
Deft Research is currently offering a special package to purchasers of the 2008 Age-In Loyalty and Technology Study. See details here.
Leave a Reply
You must be logged in to post a comment.