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TOP LINE RESULT
Insurance Agents are Important Force for Individuals Switching Coverage
During the recent annual election period 14% of individuals switched their medical coverage plan. Another 32% of those individuals shopped for new coverage but did not switch. One of the items that differentiates these groups is their use of insurance agents. In fact, 26% of switchers said they relied on their agent to decide which insurer they should choose. This was true for just 15% of shoppers. This study also looks at seniors that are Group Retirees, Dual Eligibles and those with no supplemental health coverage.
If you would like to see a preview of this study, please e-mail Barb Strnad at
bstrnad@deftresearch.com. A special offer is currently available for purchasers of the Senior Market Dynamics 2008 study. To see this offer, and the order form click HERE.