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Segmentation leads to clear strategies
To see a FREE report overview of the 2008 Age-in Study click here.
Top Line Result
Segmentation allows for Medicare plans to focus on smaller groups of consumers and address issues in marketing that will reach them specifically. Inside Deft’s new 2008 Age-in Study segments of age-in consumers are created using two variables: attachment to current insurer and likelihood of shopping for other carriers, (shown in different colors above). Consumers in blue here don’t need much convincing because they are already attached to their current insurer and unlikely to shop around. In this case their insurer should focus on keeping these consumers aware of the insurer’s Medicare plans and make the enrollment process as seamless as possible.
To find out about the other benefits of segmenting age-ins, click here to download a FREE report overview.
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