December 28th, 2007

Market Differentiators Related to Senior Intention to Switch Health Insurers Author: Deft Research

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loyalty

source: Deft Research, LLC

Why Seniors Want to Switch?

The 2007 National Senior Loyalty Study measures seniors intention to switch their medical and drug insurance. This study, recently released by Deft Research, LLC, seeks to determine what differentiates companies with high switch intention rates from those with lower rates. People who are more likely to switch insurers are those who don’t feel like their companies are measuring up to their standards. This study helps identify what successful companies are doing right and how to get companies with high switch intention back on track.


« Decline in Loyalty Linked to Loss of Trust, Customer Service
Deft’s Twin Studies Predict and Explain Switching »

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