This entry was posted on Wednesday, March 19th, 2008 at 3:54 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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The most recent study put out by Deft Research, Senior Market Dynamics, shows how and why seniors shopped and switched health insurance. The study also looks at price sensitivity and how different groups react to price savings and increases, as well as what type of premium and out-of-pocket costs they would choose for themselves.
Below is a chart showing how those individuals who shopped for or switched health insurance compare to those who did not look for new coverage during the AEP. If their plan’s premium increased by thirty dollars a month 42% of those who did not shop would begin looking for new coverage, while this is true for 63% of those who switched during the AEP. This study also looks at the switching patterns and price sensitivity of Group Retirees and Dual Eligibles.
TOP LINE RESULT
Some Individuals More Price Sensitive than Others
If you would like to see a preview of this study, please e-mail Barb Strnad at
bstrnad@deftresearch.com. A special offer is currently available for purchasers of the Senior Market Dynamics 2008 study. To see this offer, and the order form click HERE.
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