December 17th, 2007

Drug Coverage Companies See Decline in Customer Loyalty Author: Deft Research

loyalty

source: Deft Research, LLC

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Declining drug coverage NPS, a measure of customer loyalty, is one of the key findings outlined in the current study. Drug Coverage NPS for 2006 was 19%, while this year’s NPS is at -4%. Many individual firms also saw large declines in this measure of loyalty. Most of these same firms, including United Healthcare, Humana, and Anthem, are each dealing with a NPS lower than the national average.


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