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In some parts of the country retirees are the number one growth opportunity for Medicare Advantage plans and supplemental insurance carriers.
Deft’s Senior Market Dynamics - 2007 devotes an entire chapter to the behaviors and needs of retirees. A detailed research sampler and order form is available at SENIOR MARKET DYNAMICS 2007
TOP LINE RESULT
The following is drawn from Senior Market Dynamics - 2007
- the premium retirees pay reflects their experience and influences retirees’ outlook and behavior.
- retirees with higher premiums are less likely to feel their coverage has improved in the past two years, and they are more likely to feel their employer does not care about them.
- retirees with higher premiums are more likely to consider private health plans, to shop, and to switch.
Using Research
Deft clients use our reports to ascertain the size of market opportunities, and to model the reaction of senior consumers to health plan marketing activities.
Our clients include Wellpoint, Kaiser, Tufts Health Plan, Optima Health, The Brookings Institution, The Segal Company, HMSA, Arcadian Health Plans, Highmark, Sierra Health Systems, BCBS of NC, Priority Health, SCAN Health Plan, CIGNA, BC of Idaho, Arkansas BCBS, Sutter Health, Pfizer, UAFC, and others.
If you would like to discuss the uses of this research and how custom research works, please call 612/436-8318 or email rhamer@deftresearch.com
612/436-8318.