This entry was posted on Wednesday, September 12th, 2007 at 12:25 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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Clients of Deft’s Age-In Study say it provides insight into a largely unstudied and critically important population.
They say no other study or data source narrows its information to this 63-64 age group. And they say, it is uniquely valuable for understanding how the scales of competition might be tipped with the right message about medical and extra benefits.
What this study will do for you.
- Finds Age-ins’ knowledge gaps
- Provides a segmentation solution
- Prioritizes messages and channels
- Models trade-offs and value
- Suggests how to use the results
DEFT TOP LINE RESULT: Demand for Extra Benefits.
source: The Age-In Study, 2007.
The chart above shows percentages of 63-64 year olds who believe they would purchase
extra coverages for themselves. The study found that differences exist between those who are likely to be active consumers (and most responsive to health plan marketing) and those who aren’t. Although a minority, the study shows that one-third are willing to spend more money for complementary and quality of life treatment coverage.
The implications are that The Age-In Study provides material that helps plans offer products best matching the demand of real market segments, and so increase their market share and profitability.