Deft’s proprietary market intelligence reports are a cost-effective solution for companies seeking valuable consumer insights. We offer two syndicated research subscriptions:

These annual subscriptions provide clients with in-depth knowledge of consumer behavior, perceptions, and attitudes relating to their health insurance and healthcare decisions. Each year, the study topics vary based on the most important trends and issues facing the health insurance industry.

Why invest in syndicated research reports?

  • To better understand the market landscape and your position in it.
  • To measure brand awareness, consideration, and consumer perception.
  • To gather competitive intelligence.
  • To identify emerging industry trends.
  • To understand why consumers switch health plans and how they go about doing it.

Deft’s syndicated research reports produce actionable insights. Armed with information about the market, consumer attitudes and behaviors, product usage, and emerging trends, you can plan and take actions that will lead to growth and increased revenue.