This entry was posted on Tuesday, October 27th, 2009 at 12:08 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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Did you know that over the past year, the percent of seniors with some intention to switch health insurers increased from 21% to 27%? Knowing this alerts you to potential customer retention issues, and raises concerns over “what should be done?” The National Senior Loyalty Study 2009 gives you a relevant and necessary picture of customer loyalty and switch intention that will help you make informed decisions about retaining your own and attracting your competitors customers.
What is the National Senior Loyalty Study? The National Senior Loyalty Study is the largest study of its kind to track and measure senior customer loyalty, switch intention and market differentiation among health insurers.
Not only does the 2009 National Senior Loyalty Study equip and arm you with the best model for controlling disenrollment and increasing customer loyalty, it also gives you a better idea of how your competitors are doing.
You can phone, fax or e-mail us to get the full report, due to come out by early November.
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