Deft Age-in Study: Here’s what customers say of the benefits they’ve received.

Your competitors are accessing Deft’s syndicated service.

• Identified the age-ins who will be easiest to enroll.
• Leads to several action items regarding the age-in opportunity.
• Great analysis about getting more age-ins to enroll on-line.
• This is very practical stuff.
• Addresses several current questions and sharpens the questions we want answered with future market research.
• This will ultimately save us money.
• Deft gave our team a presentation of the study at no extra charge.
• Deft worked with our team to assure the results were used.
• Deft provided us with a custom analysis based on the study data (no extra charge.)
• This will help us with strategy development over the next several months, and when we start again next year.
• There’s no other place to get information like this about in-home medical technology.

Study: Half of Age-ins will be easier to enroll. Which half?

The 2008 Age-In Study asked a national sample of 1500 consumers aged 63 and 64 for their perspectives on health insurance, in-home medical technology, and on-line enrollment.

More than just description

The study tells us that about half of all age-ins will give their current insurer a competitive advantage when it comes to considering their coverage once eligible for Medicare. Competitive advantage is described in terms of attachment to the current insurer and disinclination to shop.

But this study goes much further than that.

Its analysis will help you predict which age-ins will give you the competitive advantage. If you could do this, you could target your easiest to enroll with a marketing campaign that yields a higher ROI. The study tells you how, in the short term you can identify persons most likely to be easiest to enroll.

Get more details and order the 2008 Age-In Study.

Deft will send you a complete, free, overview of the study. Just make a your request to
Rich Hamer.

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