This entry was posted on Wednesday, October 21st, 2009 at 9:07 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
|
|
The National Senior Loyalty Study reports an increase in our Senior Loyalty Index coinciding with a paradoxical increase in the percent of consumers with some intention to switch health plans in the coming months. In other words, senior consumers are as happy with their health insurance as ever, but that loyalty is not keeping people from staying on the lookout for something new.
Why? When our analysis is finished, we will show which of 53 market differentiators are associated with loyalty and switch intention. Separate analyses will be performed for MAPD, Medsupp, and PDP.
The analysis will also show how different competitors are generating loyalty among their customers.
We will have perspectives from hundreds of MAPD and Medsupp consumers indicating how top competitors are generating loyalty or how they are failing at it.
Leave a Reply
You must be logged in to post a comment.