Since 2006, Deft Research has been a trusted partner furnishing the Medicare insurance industry with timely health consumer insights designed to provide marketers, designers, and executives with critical knowledge to navigate an evolving marketplace. Due to client demand, Deft is launching a new, three-part syndicated research service in 2011 to assist with the Under 65 market. Now, health plans, agencies, PBMs, and state insurance commissions will have the needed consumer insights to guide business decisions during this unprecedented period of rapid transition.

Deft Research is proud to announce the inaugural year of:

Health Insurance Under 65 Intelligence Service

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With the rise of the baby boomer and the lingering effects of the nation’s recessions still affecting Medicare members’ shopping habits, Deft Research set out to learn more about what actually triggers those members to seek new plans. Interestingly, during the 2010 AEP reducing premium was not the most cited reason for why “economic shoppers” began shopping, reducing brand drug cost shares was. However, the path from being a “shopper” to eventually becoming a “switcher” takes many twists, and the main reason why consumers end up switching is not always the same reason that they began shopping in the first place.

The 2011 Medicare Benefits Design & Market Dynamics Study isolates shopping and switching triggers for both the “economic shopper” and the “value-oriented shopper” so that plan designers and marketers can better understand the motivations behind consumers who are most likely to consider new plans.

To learn more about this study, contact:

George Dippel at 262-697-1370
or gdippel@deftresearch.com

Richard Hamer, Principal
612-436-8318

This is the 6th annual Market Dynamics Study. It is part of Deft Research’s Senior Market Intelligence Service. Each year, clients of this service receive three full primary research reports illuminating consumer activity, loyalty, perceptions and behavior among seniors and Age-ins. Respondents for this January, 2011 study are U.S. citizens or permanent residents, aged 66 or older (excluding those who will receive their health benefits through a group retiree or military program after age 65).

With 2,700 participants (including 500 shoppers who switched to a different health plan this year) and national in scope, this study is large enough for regional analysis of specific plan coverage areas. The study examines market composition, senior shopping behavior, emerging web-use trends, perceptions of plan value, advertising effectiveness, and cost-sharing outcomes. The study was published March 8, 2011.

To learn more about the 2011 Market Dynamics Study, contact:

George Dippel at 262-697-1370
or gdippel@deftresearch.com

Richard Hamer, Principal
612-436-8318

This will be the 6th annual Market Dynamics Study. It is part of Deft Research’s Senior Market Intelligence Service. Each year, clients of this service receive three full primary research reports illuminating consumer activity, loyalty, perceptions and behavior among seniors and Age-ins. Respondents for this January, 2011 study will be U.S. citizens or permanent residents, aged 66 or older (excluding those who will receive their health benefits through a group retiree or military program after age 65).

With 2,500 participants (including 500 shoppers who switched to a different health plan this year) and national in scope, this study is large enough for regional analysis of specific plan coverage areas. The study will examine market composition, senior shopping behavior, emerging web-use trends, perceptions of plan value, advertising effectiveness, and cost-sharing outcomes. The study will be published in spring, 2011.

To learn more about the 2011 Market Dynamics Study, contact:

George Dippel at 262-697-1370
or gdippel@deftresearch.com

Richard Hamer, Principal
612-436-8318