Deft Research specializes in multiple research methods and approaches including consumer segmentation, physician and agent interviews, and advertising testing. The brief case studies linked below represent just some of the market research that we have conducted over the years.

Protecting Market Share: For decades, a large health insurer had enjoyed dominant market shares in its key regions. However, intensifying competition in the senior health insurance market had begun to chip away at our client’s market share.

Competition and Product Design: A regional health plan had a strong senior market share in the central city of their service area, but the rest of the region was highly competitive. Our client needed to crack the outlying markets in order to grow.

Leveraging Customer Data: A client wanted to do two things to improve its revenue and market share: migrate existing customers to a new and different product, and, attract more prospects to that same product.

Understanding Brokers and Agents: Our client was receiving anecdotal feedback from agents and inside sales that the Medicare Advantage product line had no effective points of market differentiation. This discussion had been going on for several months and the client felt it was time to do something.

Fitting the Practical Scope: The client wanted better profiles of their current customers as well as prospects who weren’t responding to their offers. With this information they could more effectively and efficiently target specific customer groups with specifically chosen messages and imagery.

Customer Retention: The health plan client had seen phenomenal growth during the past year, but it was followed by rate of disenrollment that management thought was unacceptably high. They had their suspicions about disenrollment’s cause, but were unable to act without more certainty and less financial risk to their actions.