This is the fifth annual National Senior Loyalty Study, and with 4200 participants it is the largest study of its kind, tracking loyalty, switch intention, and market differentiation of health insurers using a sample of persons aged 65 or more. The respondents for this September 2010 study will be U.S. citizens or permanent residents, excluding those who will receive their health benefits through a military program.

The Loyalty study is part of Deft Research’s Senior Market Intelligence Service. Each year, clients of this service receive three full primary research reports illuminating consumer activity, loyalty, and perception among seniors and age-ins.

This study will provide national benchmark metrics for seniors’ loyalty to health plans and their intention to switch plans. Loyalty is explained in terms of consumer perceptions of relative performance and the identification of market differentiators that drive loyalty. The Loyalty study is national in scope and large enough to provide individual competitor profiles for larger MAPD, MedSupp & PDP insurers, plus directional metrics for smaller insurers.

In this study we show how loyalty is strongly correlated to customers’ intention to switch their insurer. The study reveals root causes of differences as well as best directions to pursue for improving customer loyalty and retention rate.

For More Information:
George Dippel, Vice President Client Services
262-697-1370

Richard Hamer, Principal
612-436-8318