Did you know that over the past year, the percent of seniors with some intention to switch health insurers increased from 21% to 27%? Knowing this alerts you to potential customer retention issues, and raises concerns over “what should be done?” The National Senior Loyalty Study 2009 gives you a relevant and necessary picture of customer loyalty and switch intention that will help you make informed decisions about retaining your own and attracting your competitors customers.

What is the National Senior Loyalty Study? The National Senior Loyalty Study is the largest study of its kind to track and measure senior customer loyalty, switch intention and market differentiation among health insurers.

Not only does the 2009 National Senior Loyalty Study equip and arm you with the best model for controlling disenrollment and increasing customer loyalty, it also gives you a better idea of how your competitors are doing.

You can phone, fax or e-mail us to get the full report, due to come out by early November.

The National Senior Loyalty Study reports an increase in our Senior Loyalty Index coinciding with a paradoxical increase in the percent of consumers with some intention to switch health plans in the coming months. In other words, senior consumers are as happy with their health insurance as ever, but that loyalty is not keeping people from staying on the lookout for something new.

Why? When our analysis is finished, we will show which of 53 market differentiators are associated with loyalty and switch intention. Separate analyses will be performed for MAPD, Medsupp, and PDP.

The analysis will also show how different competitors are generating loyalty among their customers.

We will have perspectives from hundreds of MAPD and Medsupp consumers indicating how top competitors are generating loyalty or how they are failing at it.