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Archive for August, 2008
Deft Age-in Study: Here’s what customers say of the benefits they’ve received.
Your competitors are accessing Deft’s syndicated service.
- Identified the age-ins who will be easiest to enroll.
- Leads to several action items regarding the age-in opportunity.
- Great analysis about getting more age-ins to enroll on-line.
- This is very practical stuff.
- Addresses several current questions and sharpens the questions we want answered with future market research.
- This will ultimately save us money.
- Deft gave our team a presentation of the study at no extra charge.
- Deft worked with our team to assure the results were used.
- Deft provided us with a custom analysis based on the study data (no extra charge.)
- This will help us with strategy development over the next several months, and when we start again next year.
- There’s no other place to get information like this about in-home medical technology.
Study: Half of Age-ins will be easier to enroll. Which half?
The 2008 Age-In Study asked a national sample of 1500 consumers aged 63 and 64 for their perspectives on health insurance, in-home medical technology, and on-line enrollment.
More than just description
The study tells us that about half of all age-ins will give their current insurer a competitive advantage when it comes to considering their coverage once eligible for Medicare. Competitive advantage is described in terms of attachment to the current insurer and disinclination to shop.
But this study goes much further than that.
Its analysis will help you predict which age-ins will give you the competitive advantage. If you could do this, you could target your easiest to enroll with a marketing campaign that yields a higher ROI. The study tells you how, in the short term you can identify persons most likely to be easiest to enroll.
Get more details and order the 2008 Age-In Study.
Deft will send you a complete, free, overview of the study. Just make a your request to
Rich Hamer.
Segmentation leads to clear strategies
To see a FREE report overview of the 2008 Age-in Study click here.
Top Line Result
Segmentation allows for Medicare plans to focus on smaller groups of consumers and address issues in marketing that will reach them specifically. Inside Deft’s new 2008 Age-in Study segments of age-in consumers are created using two variables: attachment to current insurer and likelihood of shopping for other carriers, (shown in different colors above). Consumers in blue here don’t need much convincing because they are already attached to their current insurer and unlikely to shop around. In this case their insurer should focus on keeping these consumers aware of the insurer’s Medicare plans and make the enrollment process as seamless as possible.
To find out about the other benefits of segmenting age-ins, click here to download a FREE report overview.
The 2008 Age-In Study asked a national sample of 1500 consumers aged 63 and 64 for their perspectives on loyalty to health plans, medical technology, and Internet enrollment services.
Happy members, happy margins
The 2008 Age-in Study shows insurers that a positive relationship with their older commercial members can actually help them meet their Medicare plan enrollment goals. But even knowing this, insurers still need to know what types of experiences produce this kind of positive relationship. The Age-in Study answers these questions, and helps insurers plot a relationship building strategy.
Experiences with insurer affect relationship
To see a FREE report overview of the 2008 Age-in Study click here.
Top Line Result
We all know that negative experiences, like having a claim denied, can reduce the positive feelings a member has towards their insurer. But what about a more ambivalent experience like calling customer service? Use of customer service line, as shown in the chart above, generally increases the chance that the member believes that the plan cares about their health and that their insurance company treats members better. This is the kind of experience that improves a customers relationship with their insurer and makes them more likely to stick with that insurer when they switch to a Medicare plan.
To find out about the other experiences that build relationships, click here to download a FREE report overview.