The 2008 Age-In Study asked a national sample of 1500 consumers aged 63 and 64 for their perspectives on loyalty to health plans,medical technology, and Internet enrollment services.

The “Shift Left” Strategy

The 2008 Age-in Study helps health plans determine who among their own customers are most likely to give them a competitive advantage over other insurers when looking for a Medicare plan. We call this group “Inactive” consumers and characterize them as easier to enroll. “Inactives” are attached to their current insurer and unlikely to shop elsewhere. The study introduces a “Shift Left” strategy that explains which customer experiences and characteristics predict Inactive status. It tells you how, in the short term you can identify persons most likely to be inactive consumers. It also charts a longer term strategy for leading age-ins who will otherwise end up as more active consumers towards the inactive consumerism group.

Order the 2008 Age-In Study.
Most Inactive Age-ins Give their Current Plans a Priority Competitive Advantage

Deft will send you a complete, free, overview of the study. Just make a your request to Barb Strnad.

Easy enrollees are a reality!

More than any other consumerism segment, Inactive age-ins are willing to give their current health insurer a competitive advantage over other companies. When it is time to look for a Medicare plan, this competitive advantage may come in the form of reaching out to the insurer, sometimes before any other insurers, or giving them priority over other companies if their insurer contacts
them. The new permission based marketing environment makes age-ins who reach out to you an even more valuable asset. Deft Research’s Age-in Study helps you identify and acquire these low hanging fruit.

Deft Research is currently offering a special package to purchasers of the 2008 Age-In Study. See details here.

The 2008 Age-In Loyalty and Technology Study has asked a national sample of 1500 consumers aged 63 and 64 for their perspectives on loyalty to health plans, medical technology, and Internet enrollment services.

Using This Information

The study’s Loyalty Report will enable you to predict which of your current aging-in enrollees are loyal to you and which are not. Deft has obtained attitudes about current insurers and shopping behavior. Our analysis provides a linkage to past behaviors and experiences that you can use to identify your best age-in prospects. You will also come to understand with greater illumination what steps to take to develop better relationships with this all-important group of prospects.

Order the 2008 Age-In Study.

What’s an Age-In to Do?

Top Line Result

Twenty percent said that when they started looking for Medicare related insurance, their current health insurer would be the first carrier they would call. Another 15% said they would call their current insurer if the insurer offered a competitive product. The extent to which health insurers have a loyalty-based relationship with age-ins determines the ability to sieze opportunities with this segment.

Deft Research is currently offering a special package to purchasers of the 2008 Age-In Loyalty and Technology Study. See details here.