|
|
Archive for May, 2007
The following is drawn from several national and regional studies - all done within the past year by Deft Research.
- The results show that as many as 5% of seniors enrolled in their current medical plan through the Internet (a large portion used Medicare.gov)
- About 15% of seniors say they used the Internet to obtain information about their health and drug coverage options — again the most frequently visited sites are Medicare.gov and the senior’s existing health plan; we found that seniors go to the site, they don’t use search engines as often.
- The majority of those who use the Internet say it helped them gain an understanding of their options. This “helpfulness” rating is second only to mail from the seniors own health plan.
Using Research
Deft clients can use these and other data to support marketing and sales plans. The data helps define the character of each sales and marketing channel and supports Management’s resource allocations.
Our clients include Wellpoint, Kaiser, Tufts Health Plan, Optima Health, The Brookings Institution, The Segal Company, HMSA, Arcadian Health Plans, Highmark, Sierra Health Systems, BCBS of NC, Priority Health, SCAN Health Plan, CIGNA, BC of Idaho, Arkansas BCBS, Sutter Health, Pfizer, UAFC, and others.
If you would like to discuss the uses of this research and how custom research works, please call 612/436-8318 or email rhamer@deftresearch.com
612/436-8318.